The One Thing Webinar Blueprint
Track, diagnose, and improve every webinar you run — by the numbers and by the doctrine
Step 1
Select Script Type
Step 2
Webinar Identity
Step 3
Sales Presentation — context only, not scored
Paste the full webinar or sales presentation that comes before the offer. The AI reads this as context — what the audience watched, what was proven, what agreements were built — before judging the offer.
Offer Presentation — this is what gets scored
Paste only the offer section here. This is what gets diagnosed and scored against the $100M Offers doctrine.
Step 4
Paste Your Script
0
Webinar Performance — The Numbers
Log the raw numbers from this webinar. Derived metrics calculate automatically.
✏ FILL INYou type the number
○ OPTIONALType 0 or leave blank
⚙ AUTOCalculated for you
📅 When
💰 Offer pitched
⚙ Control Panel — The 6 dials to watch weekly
Fix the bottleneck stage, not vibes.
Cost / registrant
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ad spend ÷ registrations
Show-up rate
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live attendees ÷ registered
Close rate on offer-stayers
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clients ÷ stayed to offer slide
Close rate on calls
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clients ÷ calls attended
Revenue / attendee
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net rev ÷ live attendees
LTGP : CAC
—
needs cohort history → coming soon
1
Traffic & Registration
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Ad spend ($) ✏
Registrations ✏
Cost / registrant (CPR) ⚙
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2
Attendance & Engagement
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Live attendees ✏
Stayed to offer slide ✏
Show-up rate ⚙
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Stick rate to offer ⚙
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3
Sales Pipeline From Webinar
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Saved to this webinar
📌 Bookings
Booked During Webinar 0
Booked via follow-up & replay 0
📌 Sales Process
Calls Attended
0
Calls Not Attended
0
Clients Closed
0
📌 Lost Deal Reasons — assign attended leads who didn't close
📌 Derived Metrics — calculated from your leads
Total booked leads ⚙
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Avg days advance (closed) ⚙
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Unassigned leads ⚙
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No-shows ⚙
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Total lost (logged) ⚙
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Call-book rate ⚙
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Call show rate ⚙
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No-show rate ⚙
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💸 Affordability barrier rate ⚙
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🚪 Sales-process failure rate ⚙
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Close rate on calls ⚙
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Close rate on qualified calls ⚙
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Close rate on attendees ⚙
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Close rate on offer-stayers ⚙
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Bookings
Booked During Webinar ✏
Booked via follow-up & replay ✏
Sales Process
Calls attended ✏
Clients closed ✏
Lost Deal Reasons — of the attended calls that didn't close, how many for each reason?
Didn't qualify for financing
Couldn't afford financing terms
Didn't have the money
Spouse / partner said no
Not the right time
Wanted to think about it
Didn't believe it was right for them
Other reason
Total calls booked ⚙
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No-shows ⚙
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Total lost (logged) ⚙
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Call-book rate ⚙
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Call show rate ⚙
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No-show rate ⚙
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💸 Affordability barrier rate ⚙
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🚪 Sales-process failure rate ⚙
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Close rate on calls ⚙
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Close rate on qualified calls ⚙
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Close rate on attendees ⚙
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Close rate on offer-stayers ⚙
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4
Revenue & Unit Economics
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Cash collected 0–7 days ($) ✏
Total contract value ($) ✏
Cash collected 0–30 days ($) ✏
Refunds / chargebacks ($) ○
Delivery costs ($) ○
AOV ⚙
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Cash per client (0–30d) ⚙
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Revenue / attendee ⚙
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Revenue / registrant ⚙
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CAC per client (ad only) ⚙
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Gross profit per webinar ⚙
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5
Manual Follow-Up Sequence
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Did each registrant get a manual text message at each of these touchpoints? Manual reminders consistently outperform automated ones for show-up rate.
Reminder strength
— / 4
Answer the questions below to see your reminder strength.
1
Was each registrant texted manually as soon as they registered?
2
Was each registrant texted manually the night before the webinar?
3
Was each registrant texted manually the morning of the webinar?
4
Was each registrant texted manually one hour before the webinar?
Numbers auto-save to this session
1
Overall Score
—/10
⚠ Biggest Issue
2
Root Cause Analysis — Fix These First
These are the foundational problems. Fixing them eliminates dozens of downstream issues automatically.
3
Complete Criterion-by-Criterion Diagnosis
What you're doing right
What needs to be fixed
What can be improved
3
Doctrine Q&A — Ask Anything About Your Script
The AI has read your full script and knows the complete doctrine. Ask specific questions about how to fix, improve, or strengthen any part.
4
Secret Belief Builder
Generate the three secrets for your Perfect Webinar — Vehicle, Internal, and External false beliefs — with curiosity-based titles that knock each one down.
One Domino — the one belief the webinar must prove
Target Niche
New Opportunity — your mechanism, method, or framework
Optional Context (offer name, audience sophistication, common objections, etc.)
5
Analogy Generator
Describe a concept from your script. Get 7 powerful analogies designed to make it feel obvious and believable to your specific audience.
Trends Dashboard
What got better — and what got worse — across your last 0 webinars
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